INFLR - Platform Connecting Influencers and Advertisers
Influencer marketing is a popular recent advertising trend in which brands are promoted by popular social media figures. They are often seen as more “human”, spontaneous and relatable than distant celebrities, and some advertisers have already made good use of those qualities. However, this is still a new and haphazardly organised field that can create many unexpected difficulties for both brands and those who wish to profit from promoting them. Structuring the impact on marketing campaigns is not so simple. Actually, it is hard work and small details and important budget strategies for effective campaigns. The best strategy, of course, is to create a friendly online campaign for customers. The messages must be in accordance with the public opinion of the influential people and the language used must be respected so that the products and services are not approved. However, finding factors that match the impact on the products that can communicate the message naturally and adapt t...