SMATHIUM - Rewards Make Us Happy
Generally while establishing a joint loyalty program, it requires establishing the B2B communications needed to maintain the accounting aspect of the loyalty points, where each party has to audit transactions and secure data from fraudulent attacks. This is one of the reasons that establishing and operating joint loyalty programs can quickly become a complex and expensive effort. Blockchains technology is an excellent solution for running network loyalty programs because they address many of these technical challenges. One of these solutions include creating a shared transaction ledger between all involved brand, implementing interchanging rules based on “smart contracts”, which is fraud and cheating protected. This Blockchain network will be a shared scalable infrastructure between brands from different sectors. Blockchain-based loyalty programs address a number of issues that typically drive customers away from traditional loyalty programs. Among them are problems with redeem