Crypto Wine Exchange (CWEX) - Future of Decentralized Fine Wine Trading
Counterfeit is an imitation which is a fake made usually with the intent to deceptively represent its content or origins, thus increasing sales appeal due to the reputation of the imitated product. Counterfeiting is a global issue and has been for many years; especially in the wine industry. But advances in technology have given counterfeiters the ability to make ever-more-convincing counterfeit goods fast. Counterfeit wine not only hurts profits, but it can also do everlasting damage to a brand and put consumers in danger, especially because we can’t be sure what is inside the fake bottles. Fine wines are among the most profitable investment assets. Demand for investing in them is growing significantly. However, current fine wine trading platforms are complicated and have high processing fees. In order to combat this issue, new solutions are constantly being developed to protect, authenticate and trace bottles leaving vineyards. The combination of various leading protection ...