RALLY - A Content Sharing MarketPlace

alt text
Content creators, video artists, writers, graphic designers and so on are responsible for the main reason many of us visit the internet at all. They’re a crucial part of the web, but they aren’t rewarded nearly well enough for their efforts.
That’s an issue for all sorts of reasons, and it’s frustrating for the people, who see a real market for their content but struggle to make a living from it. For example, people watch a billion hours of YouTube every day and yet most YouTubers don’t make good money from their videos.
The good news is that could be about to change, with the help of budding technologies like blockchain. Before we get into that, it’s important to take a look at exactly why the content creators and educators of the web are so underpaid.
Blockchain is a great solution to the problems of centralization, as in most cases it is used to build networks that are decentralized, with no third party in control. This idea forms the basis of many companies, like Rally.
Rally is a platform that builds communities around a business or message using content sharing with crypto token rewards. Rally combines concepts from traditional word-of-mouth and influencer marketing with gamification and tactics that have built cryptocurrencies and their communities.
The organization as of now has a social platform that is accessible for the clients to download on App Store and Google Play. Due to the reason that this project isn't saling its tokens rather taking the course of airdrop to disseminate the tokens, there is no need for crowdsale fund.
The Rally platform rewards users to distribute an advertiser’s content to their individual social network. This allows the advertiser to shift their ad budget to the user who, by sharing the content, gives it their recommendation and increases its effectiveness.
Utilizing blockchain will allow Rally to record user contributions to the platform and reward them for actions that drive platform value. To realize the full potential of the content sharing economy, and the requirements of transparency, security, incentives and attribution, the Rally platform is built on top of the Ethereum blockchain.
Rally has developed an attribution model called SmartLinks, they are immutably tied to smart contracts. SmartLinks establish a smart contract directly between advertisers and users to create a decentralized, secure and transparent marketplace with a record of engagements and incentives written into the blockchain. Rally anticipates upgrading to exist on its own blockchain mainnet, becoming a native coin.

About the Rally Platform

Word-of-mouth, or direct peer-to-peer communications, is the most trusted way we share information and communicate. The content sharing economy leverages the strength of word-of-mouth to fundamentally shift how power and profits are allocated in the digital advertising ecosystem.
Advertisers pay a lot of money to centralized platforms to get their message distributed to their target audience. The individual social network that a user has is an unrecognized and underutilized digital asset that has significant value and will become a distributed profit center in the content sharing economy.
The content sharing economy incentives users to distribute an advertisers content to their own social network, easily managed on their smartphones. This allows the advertiser to shift their ad budget to the user who, by sharing the content, gave it their recommendation and increased its effectiveness.
The user is able to create value by sharing wherever they engage with their social network. Most interestingly, private channels are a bigger opportunity than social media platforms.
They represent 84% of publisher and marketer content sharing and have almost no direct marketing spend or an established value chain.
At its core, the opportunity in front of the Rally platform is about reclaiming content sharing, taking it back from corporations, attributing fair value to it, decentralizing it and putting power back in the individual's hands.
alt text

Why Choose Rally?

You may be aware that their exist some content sharing platforms, as such you may be tempted to compare such platforms with RALLY platform on the bases that they all have a reward for content sharing.
Rally is a platform where anyone can take part and it is focused on incentivized peer to peer communication where ever they are taking place. Messages received on this platform is designed to secure privacy with the option to opt in and out.
There is a large market environment that connect advertisers with users, when advertisers create and send offers to users and engage with them, RALLY then tracks, attribute and rewards users that take action.
Rally Token provides a strong incentive for new users and advertisers to sign up, get authenticated and refer others to Rally. Authenticated users receive ongoing rewards from the activity of those that they refer to Rally. These rewards are the community royalties that are generated whenever a user earns tokens.
alt text

Token Details

  • Token Name : Rally Token
  • Token Symbol : RALLY
  • Total Tokens : 5,000,000,000
  • Technical Specifications : ERC20
  • Token Decimal Places :18
NOTE : There won't be ICO sale but users can purchase the token on the Rally platform.

Token Distribution

Rally Token will be issued as an incentive for users to join, get authenticated, refer new users and engage with offers from advertisers.
  • Airdrop Rewards: 40% - Tokens allocated to individuals for joining Rally and inviting others to join.
  • Community manager: 7% - Engaged users that manage channels, curate content and community support.
  • Advertisers: 35% - Users that promote the Rally Airdrop with content creation and sharing.
  • Bounty program: 5% - Tokens to incent the Rally community to take action and be rewarded.
  • Company Reserve: 10% - Business development to benefit the Rally platform.
  • Advisers: 5% - Third parties supporting the Rally airdrop.

Company History

  • 2015
Development began on a web-based application that gamified digital coupons. The initial game focused on players interacting with logos of brands and winning prizes. The game LogoPogo was launched using the technology, it included paid ad retargeting of visitors to the game across all major ad platforms. IOS and Android versions were added to the app store.
  • 2016
The online ad purchase engine was launched. Customers could seamlessly purchase ads on multiple platforms (Facebook, Twitter and Instagram) from a common interface. Rally added functionality allowing users to share content peer-to-peer across multiple platforms while getting rewarded for their actions.
  • 2017
Development of a full communications module began. All functionality was consolidated so advertisers can reach and communicate with their community directly with complete transparency. Research on integrating blockchain to the platform began. The platform achieved full attribution and transparency for advertisers and users. Daily deals, flash sales and e-commerce are made available to the platform making it a true marketplace. Integration to the Ethereum blockchain begins.
  • 2018
The Rally points system is merged to the blockchain. The user can now see tokens in their prize wallet as earned. Work started on bringing full crypto wallet functionality to the Rally prize wallet. The Rally decentralized marketplace on the blockchain is launched.

Team

alt text
For more information, please visit:
Author: JigaMola
Bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1847143
Ethereum Address: 0x964c905b602f3dcff74c20525184fa87021c17a9

Comments

Post a Comment

Popular posts from this blog

CARGOCOIN- Revolutionizing Global Trade and Transport by Decentralization

Image
CargoCoin is a smart platform with the objective to create a global market place for trade and transport services supported by smart contracts & crypto payment methods. CargoCoin uses the blockchain to revolutionize the transportation industry by eliminating inefficiencies and creating massive value for businesses in the industry. The CargoCoin platform target extends globally to any trading company or individual, shipping line, freight forwarder, ship broker and other parties involved in the global trade and transport. The Platform has 2 cores i.e. SERVICES and UTILITIES. Maritime transport is the least technologically developed industry. This is the reason behind the decision to start off with this particular sector. The Services are FREE (no monthly or annual fees) and they are designed to create a global marketplace for trade and transport. Wide user base is a prime objective. Businesses that wish to implement the CargoCoin platform into their existing business architectur...
Read more

WORLDOPOLY – The First Augmented Reality Game Based On Blockchain

Image
Worldopoly is a real-time multi-player strategy game that implements blockchain and augmented reality into a world building simulation. It provides an economic incentive as well compelling gameplay through the implementation of its own cryptocurrency WPT. Below are the 3 outstanding characteristics that makes Worldopoly unique in mobile gaming. FEATURES OF WORDOPOLY PLATFORM Real time – real world The player can buy real streets in real cities (underlying technology: Google Maps/openstreetmaps). RTS + AR + Blockchain = endless opportunities Worldopoly is the first mobile game that implements blockchain technology in compelling gameplay, therefore, creating an insightful understanding of blockchain. Augmented reality makes it possible to actually “see” one’s in-game progress    With the introduction of the WPT there is real money to be made playing the game. Risk-free introduction to cryptocurrencies. With the possibility to trade every in-game i...
Read more

VECTORIUM - The Blockchain Powered CryptoEnergy Platform

Image
Every passing day, the world is drowning under the increasing volume of waste, having adverse effects on human health, climate and environment. Systematic and effective waste management has appeared as a severe challenge affecting many developing countries like Nigeria or India. Increased rate of urbanization and population and rapid developments are responsible for the generation of the massive amount of waste. The growing waste generation rates, the issues of finding new disposal sites, depletion of landfill space, waste disposal and management methods are hampering adequate waste management. For efficient results, it is crucial to introduce a modern waste management system to notice a full cycle of waste management, from how they were collected to when and where they were thrown away. Vectorium is a project which intends to tackle the issues associated with the increasing waste generation and improper waste management. The aim of this project by Vectorium is to set out a med...
Read more